Cultural Immersion Experience Essay Example | Topics and Well Written Essays - 750 words

Cultural Immersion Experience - Essay Example The researcher states that the set up for Hejazi market was quite diversified and grand. Since it was a common ground for all the races and Muslim culture promotes equality considering all men equal in the eyes of God hence it was made sure that no disparity of any sort occurs. The event was a showcase of the Arab traditions, therefore, the arrangement was done in a manner that represented the Arab culture extravagance and grace. Furthermore, since the Arab culture and Islam has strict rules regarding women exploitation hence the event was segregated where there was no sort of physical contact between the male and the females. The event formally started with recitation of the Holy Qur'an. Praise was given to the sovereign and almighty. Later the event formally started with speeches by the organizers and the ones in power (chief guests). Later all those races which came to this market were introduced. After that all individuals who wanted to share their experience regarding the event or how various cultures and races have added to their well-being. These people shared their thoughts with the audience. This event allowed individuals to share what they have learned from dwelling with different races thus giving then a good opportunity to socialize. This event is a very important component in developing unity, harmony, and sustainability within the region. This event was very grand and had various races that were present to share their experiences. Mostly there were Arabs belonging to various tribes and settings. Also, there were Arabs who specially came from the rural areas in order to attend this grand convention. There was a lot of cultural diversity seen when it came to linguistics, clothing, food. Hence it was a very enriching experience as one got to know people from other races better. Initially, it was a bit difficult for the author to socialize with the groups. As they knew that the researcher is studying abroad some people have issues with that as they th ought that the author has adopted western culture. For others, it was a source of pride to have an Arab studying abroad. Once the researcher introduced himself to the people all welcomed him warm-heartedly. They asked the author about the western culture and whether it was difficult for him to socialize and mix with the natives. They also talked about their race and how things have transformed with time. One thing that the author observed was the temptation to acquire knowledge and learn present in all individuals there. Hence the overall response was quite positive. Initially, it was quite difficult for the author to be out of his comfort zone. Prior to attending the event, the researcher was doubtful about how he would be received there. But to his surprise, the response was very positive and heartwarming.

Recommendations of marketing approach for Yorkshire Smoothies 2035 Essay

Recommendations of marketing approach for Yorkshire Smoothies 2035 - Essay Example However, due to the presence of domestic as well as international competitors, companies willing to penetrate in the global market, should take sound marketing strategies to survive in long run. Here, the marketing strategies of Yorkshire Smoothies will be discussed in terms of Industry analysis and Marketing Mix to ensure sustainability and profitability for the company in global market. Yorkshire Smoothies is a UK based contemporary fruit beverage brand, flourishing in the premium segment of fruit based health drinks. The products are specially designed for the health conscious consumers made by locally grown organic fruits. However, the company has taken a pricing strategy for keeping their price above any other retail brands available in the supermarket in order to attract the premium segment of the retail customers. Using glass bottle instead of plastics, using locally grown raw materials, sponsoring and arranging promotional events in annual folk music festival are some of the examples of sound ethical practises maintained by the company. Success of Yorkshire Smoothies in UK market has influenced the company to expand their business in developing nations such that in India (Bennet, 2008). After receiving inquiry from a significant distributor, the company is seriously thinking of capturing the market opportunities. Hence, the company needs to analyze whether they should standardize their marketing strategy and production process in India or they should adapt the strategies prevailing in the country in order to ensure sound business operation and long run profitability in Indian market (Solberg, 2002). For the purpose of expansion of business of Yorkshire Smoothies in India, the company is required to analyze the factors contributing to their product acceptability and growth in the UK market and compare those contributory factors in terms